Nanalal Bechardas Jewellers Pvt Ltd is a name emblematic to the heritage city of Ahmedabad since 1950. Honouring the rich past of this novel city, we craft our pieces with style and a penchant of colour on a backdrop of our signature antique jewellery. 

‘Kundan’ jewellery being our forte is a fine blend of contemporary designs and its reverence to the art makes every NBJ piece an iconic one. The creations are chiselled out with a vision of luxury and a timeless sense of exquisite beauty.

NBJ, a name that has become a byword for artisanal craftsmanship and unrivalled design is located in the trade capital of the city.

HERITAGE

The jewellery trade began with knowledge and expertise in the field by visionary thinker Nanalal Soni who invested in a joint venture back in 1950. During the latter half of the 19th century antique cut ‘Kundan’ jewellery pieces, genuine with high quality services and innovative designs were greatly sought by our strong customer base.

According to the timeline of the company, the milestone year 1987 saw the establishment of a firm named “Nanalal Bechardas Soni”. The new firm was started with an aim to garner customer satisfaction by serving industry best practices. NBJ is acclaimed nationally and internationally for ‘Innovative designs and trends’, ‘The Best Industry Practices’ and ‘Quality Products’.

The advent of the new era was marked by acquiring the title of the ‘Preferred Manufacturer of India’ by The Gems and Jewellery Trade Federation from 2013 onwards.